Actor Jason Momoa will be appearing at the Super Bowl this year…via a television commercial with Rocket Mortgage. Read on for the details.
Quicken Loans-owned Rocket Mortgage is back for its third Super Bowl in 2020, this time as the official mortgage sponsor of the NFL—a four-year partnership that the lender announced earlier this month.
In a 16-second teaser released today, actor Jason Momoa stands in front of a bathroom mirror in what appears to be a bathrobe, speaking into a pink hairbrush. Mustering the deepest, most movie-trailer voice possible, he tells his reflection: “You’ve seen him as a superhero. A warrior. And an outlaw. But you’ve never seen Jason Momoa… like this.”
He pauses to clear his throat and sing a high note, then tries that last line again.
In addition to its 300-person in-house marketing team, Quicken Loans worked with Chicago-based agency High Dive on the spot, which will advertise the lender’s Rocket Mortgage brand. It marks Quicken Loans’ first project with the agency, which originally pitched the idea of partnering with Momoa, according to Quicken Loans CMO Casey Hurbis.
“They pitched us this idea very early on with Jason in it; we fell in love,” he said. When the company reached out to Momoa, he also “fell in love” with the idea, according to Hurbis.
Quicken Loans, which surpassed Wells Fargo as America’s biggest lender in 2018, wasn’t willing to share many details on the spot. But Hurbis did say that the ad runs 60 seconds and will air during the first half of the game. The theme revolves around Momoa getting “comfortable” in his home with Rocket Mortgage.
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The Super Bowl will air at 3:30pm PST on Sunday, February 2nd on FOX and features the Kansas City Chiefs taking on the San Francisco 49ers.
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